Saturday, February 09, 2008
Release of "My Story" Public Service Announcements from Federal Student Aid
Dear Education Partners,
The following announcement has just been released by Federal Student Aid (FSA) regarding their new public service campaign, "My Story".
The PSA's can be viewed at the following link: http://www.fsa4counselors.ed.gov/clcf/NT4CMPSA.html
NT4CM is proud to include the Federal Student Aid Public Service Announcement (PSA) Campaign "My Story" as part of the NT4CM curriculum. The "My Story" campaign launched nationally in January 2008 and was designed to reach students across America by telling the stories of real students in a very real way.
Federal Student Aid tested the "My Story" campaign by showing it to students and parents from low-income households and the feedback was very positive. Students especially liked that the stories were real people with real barriers. The barriers are those they face every day. Overall, the messages resonated loudly and clearly.
The main goals of the "My Story" campaign are to increase awareness of programs administered by Federal Student Aid, and to promote equal access to the tools and materials that help students and parents make informed decisions about financing postsecondary education.
To achieve these goals, Federal Student Aid truly will need the help of counselors and mentors. By showing the PSAs to your students and encouraging recent high school grads to submit their own stories, you can help Federal Student Aid find the "My Story" stars of the future.
Soon Federal Student Aid will provide promotional posters and flyers and will keep you informed via e-mail and postings to this site. Federal Student Aid will also notify you when the "My Story" Web site, currently in development, has launched. The Web site will initially feature the "My Story" PSAs but will soon thereafter provide a mechanism for students to submit their own stories. In the meantime, the PSAs are conveniently posted below for your presentation needs.
If you have any questions or would like more information on the PSAs, please contact your NT4CM State Coordinator or e-mail ask.aidawareness@ed.gov
